Yes, Helium 10 works for Amazon Brazil — just not the entire suite. Cerebro, Magnet, Black Box, Keyword Tracker, Keyword Manager and Xray all support the Brazilian marketplace, which covers the research and ranking work that matters most when you enter a new country. With over 200 million people and a booming e-commerce sector, Brazil is one of the best expansion opportunities open to Amazon sellers right now, and you can grab the current Helium 10 discount here before you start digging.

Below we break down which tools are live for Brazil, which ones aren’t, how to use them for local product research, what the plans cost, and how to connect your Amazon.com.br account.

Does Helium 10 Work for Amazon Brazil?

Yes. Helium 10 has made several of its key tools available for the Amazon Brazil marketplace. It is not a complete rollout, though: Brazilian sellers get a solid selection of tools, not the full Helium 10 suite.

Amazon has added Brazil to the Remote Fulfillment with FBA program, which lets sellers sell their products in the USA, Canada, Mexico and now Brazil. That makes it easier than ever for existing Amazon sellers to expand into Brazil without shipping inventory directly to the country.

The Brazilian marketplace connects through Amazon’s North America region in your Helium 10 account setup. Once connected, you can pull Brazil-specific data and insights across most core Helium 10 features.

Available vs. Unavailable Tools for the Brazil Marketplace

Knowing which tools work in Brazil helps you plan your strategy and set realistic expectations. Here’s the current breakdown, based on Helium 10’s official announcements.

Key Tools You Can Use

Helium 10’s keyword research powerhouses — Cerebro and Magnet — both work for Amazon Brazil. These are arguably the two most important tools for any marketplace expansion.

With Cerebro, copy an ASIN, paste it in, and make sure you select the Brazilian marketplace. You then see every keyword that product ranks for organically, every keyword it advertises on, and the search volume behind each one.

Magnet works the other way round: enter the main keyword for your product, or for a product you want to sell, and Magnet returns a list of related keywords you can use in your Amazon Brazil listing.

Other confirmed tools for Brazil include:

Black Box — product research and opportunity discovery
Keyword Tracker — monitor your ranking performance over time
Keyword Manager — organize and manage your Brazilian keywords
Xray — product analysis through the Chrome extension

What’s Still Missing?

Helium 10 hasn’t published a complete list of unavailable tools for Brazil. Based on how previous marketplace rollouts have gone, expect some limitations around newer or more specialized features.

Advanced advertising tools, some listing optimization features, and newer AI-powered tools may not be fully available yet. The Chrome extension works, but some marketplace-specific data points can be thinner than in mature markets like the US.

Bradley Sutton, Helium 10’s Chief Evangelist and Director of Training, will be speaking with Amazon about this topic in the near future, with a podcast to follow — so expect regular updates and new tool availability.

How to Use Helium 10 for the Brazilian Market

Expanding to Brazil means adapting your existing playbook to local market conditions. Here’s how to get the most out of the tools that are available.

Find Profitable Products

Start with Black Box to surface product opportunities in Brazil. It behaves exactly as it does in other marketplaces: set your filters for revenue, review count, competition level, and whatever else matches your business model.

Pay special attention to products that are oversaturated in the US but still have room to grow locally. The Brazilian market often lags US trends by 6-12 months, which creates openings for already-proven products.

Use the Chrome extension’s Xray feature while browsing Amazon.com.br for quick sales estimates, revenue figures, and competition levels on anything you’re considering.

Optimize Listings for Local Shoppers

Shoppers in different Amazon marketplaces search with different keywords and phrases. That is especially true in Brazil, where Portuguese keywords and local shopping behavior differ significantly from English-speaking markets.

Use Cerebro to analyze successful Brazilian competitors and study their keyword strategies, then use Magnet to find related terms that are less competitive. Focus on the Portuguese keywords Brazilian shoppers actually use, not direct translations of English terms.

Factor in cultural preferences and local shopping habits too. Brazilian consumers often prioritize different product features or benefits than US buyers, so adjust your bullet points and description accordingly.

Manage Your Brazil Operations

Lean on Amazon’s Remote Fulfillment with FBA program, where Amazon ships inventory across borders instead of the seller having to do it. That saves time, money and effort.

Use Keyword Tracker to monitor your Brazilian rankings separately from other markets. Brazilian search algorithms and competition levels create different ranking patterns than you’re used to.

Set up separate keyword lists in Keyword Manager for your Brazilian products, so you can track performance and organize your optimization work by marketplace.

Helium 10 Pricing in Brazil

Helium 10 uses the same global pricing structure for Brazilian users: a free Helium 10 subscription plan plus three paid plans — Starter (starting at $29/month), Platinum (starting at $79/month) and Diamond ($229/month).

In practice, Helium 10 costs anywhere from $29 – $229 per month on an annual plan, or $39 – $279 per month on the monthly plan, depending on the package level that suits your business.

Brazilian sellers pay the same rates as sellers elsewhere, but your payment is processed in US dollars. Factor exchange rates into your budget, because Brazilian Real fluctuations change your effective monthly cost.

The Starter plan gives you the basic tools, which is enough to test the Brazilian market. If Brazil proves profitable, Platinum or Diamond adds the advanced features needed to scale.

How to Connect Helium 10 to Amazon.com.br

Setting up your Brazilian marketplace connection is straightforward, but there are a few specific steps to follow:

Sign up for a paid Helium 10 plan — the free plan doesn’t allow marketplace connections
Access your account connections — click your account name in the top right, then select “Connections”
Add your seller account — click ”+ Add Seller Account” and select “Amazon” as the platform
Choose North America region — Brazil falls under the North America region classification
Initiate the connection — click “Initiate in Seller Central” and sign in to your Amazon.com.br account
Wait for data sync — allow up to 24 hours for Helium 10 to sync your Brazilian account data

Once connected, Brazil appears as a marketplace option in supported tools like Cerebro, Magnet and Black Box. Select “Brazil” from the marketplace dropdown before you run any research.

Helium 10 vs. Jungle Scout for Brazil

Both Helium 10 and Jungle Scout have their strengths, but Helium 10 currently offers better Brazil-specific support. Both suites are built around three primary tool tiers aimed at different levels of e-commerce seller, and our full comparison of their pricing plans covers the features and value of each.

Helium 10’s advantages for Brazil:

Direct marketplace integration with Amazon.com.br
Portuguese keyword data through Cerebro and Magnet
Chrome extension support for real-time Brazilian data
A comprehensive tool suite specifically tested for Brazilian markets

Jungle Scout’s Brazil support is more limited, focusing primarily on basic product research without the depth of local keyword insight Helium 10 provides. For sellers serious about Brazil, Helium 10’s dedicated Brazil tools and marketplace-specific data make it the stronger choice, despite the potentially higher cost.

Is Helium 10 Worth It for Sellers in Brazil?

It depends on your selling strategy and business goals. If you’re only testing Brazil with a couple of products, the investment can feel steep. For sellers committed to building a real presence there, Helium 10 delivers competitive advantages that are hard to replicate by hand.

Three factors to weigh:

Market size — Brazil is the largest e-commerce market in Latin America, with growth potential that justifies the tool spend for serious sellers.
Competition levels — some keywords perform well in Brazil while going nowhere in the US, and Helium 10 helps you identify those Brazil-specific opportunities.
Data accuracy — Helium 10 estimates 38.2% of product sales perfectly correct (with 0 errors), while its closest competitor estimates 29.5% perfectly correct, making Helium 10 almost 10% more accurate.

The ROI math turns positive quickly once you count the manual research time saved, the competitive insight gained, and the revenue available in a market of over 200 million potential customers.

For most Amazon sellers expanding to Brazil, the Platinum plan at $79/month annually is the sweet spot — every essential Brazil tool, without paying for advanced features you won’t touch yet.

Final Thoughts: Your Brazilian Expansion Made Simple

Brazil’s Amazon marketplace is one of the best expansion opportunities available to sellers today. It is an easy way to grow your potential customer base, which can lead to more sales for your Amazon business.

Helium 10’s Brazil support gives you the tools to research, optimize and succeed in this growing market. Not every feature has landed yet, but the core set — Cerebro, Magnet, Black Box and Keyword Tracker — covers everything a successful Brazilian expansion needs.

Start with solid research, understand how local customers actually shop, and lean on Amazon’s Remote Fulfillment with FBA program, where Amazon uses inventory in US fulfillment centers to fill orders placed by customers in Mexico, Canada and Brazil. That keeps operational complexity to a minimum.