Practical guides for getting the most out of your seller stack — features, pricing plans, marketplaces and workflows.
Helium 10 is accurate enough for directional research, keyword prioritization, and product comparison work — but not accurate enough to treat one estimate as audited truth. Here is what to trust and what to verify.
Search Query Performance is the best native report for owned query-funnel analysis, but not for broad keyword discovery. Here is when to use it and when to move on.
Top Search Terms is strongest for broad marketplace-demand validation. Here is where it fits in keyword research, and when other native reports or paid tools do the job better.
Amazon Brand Analytics Search Analytics is Amazon’s first-party benchmark layer for search visibility. Here is which report matches your job, and when a paid tool is the better handoff.
Helium 10 bundles 30+ tools for product research, keywords, listings, profits, and PPC. Here is what each one does and which handful actually matters at your stage.
Helium 10 fully supports Amazon India in 2026. Here is what works on Amazon.in, what the plans cost in rupees, how to connect your seller account, and which alternatives are worth a look.
Helium 10 supports Amazon Japan, but Amazon.co.jp sellers should verify workflow fit before upgrading. Here is what works well, what to check first, and how the USD pricing lands.
Helium 10 pricing in 2026 runs on Platinum and Diamond paid plans plus custom Enterprise pricing. Platinum is the practical entry point for serious sellers, Diamond suits active operators, and yearly billing is usually the cheaper route.
Search Catalog Performance is strongest for catalog-side discoverability and drop-off analysis. Here is where it fits in keyword research, and when broader paid tools add more depth.
Helium 10 supports Amazon.it, but Italy-based sellers should verify workflow fit before paying. Here is what works well, what to check first, and why USD billing matters.
Official multi-user access for a real team is a very different thing from a third-party group buy. Here’s what current public plan information supports, what group buys risk, and cheaper legal ways to save.
Data Dive pricing is easiest to justify when you genuinely need specialist depth for listing optimization, niche analysis, and keyword planning. It is easy to overbuy if what you really want is a broader all-in-one suite.
A practical SmartScout pricing guide for 2026: monthly vs annual costs, what each plan includes, and who should choose Basic, Essentials, Business, or Custom.
Helium 10 does sell some tools and add-ons separately, but a la carte only pays off when you need one narrow workflow. Stack two or more and a full plan usually wins on value.
Helium 10 Elite is a paid membership add-on for Diamond subscribers, not a standalone plan. Here is what the extra $99/month buys, who it fits, and who should stick with Diamond.
Helium 10 usually does not offer a traditional unrestricted free trial — what you get instead is a free plan with limited usage on selected tools. Here is what you can actually test for free and when it makes sense to upgrade.
Helium 10 supports Amazon.com.au, but a smaller marketplace can mean thinner data in places. Here is what works well, what to verify first, and what it costs in USD.
Helium 10 Success Score is a quick product-opportunity signal inside Xray. Here is where it appears, what the check marks mean, how it differs from Magnet IQ and Cerebro IQ, and how much trust it deserves.
Helium 10 has no official Firefox extension. Firefox users can still run the full web app for keyword and listing work, and only need Chrome, Brave, or Edge for Xray-style overlays.
Helium 10 keyword search history means two different things: your past Magnet and Cerebro searches, or a keyword’s search-volume trend over time. Here’s where to find each and when to use it.
Helium 10 search volume is an estimated monthly Amazon keyword-demand metric. Here is where to find it in Magnet, Cerebro, and the Chrome Extension, how far to trust it, and how to use it for listings and PPC.
Helium 10 supports Amazon.ae, so UAE sellers can use it for core research and listing work. Here is how to connect your account, which workflows fit best, and what to verify before you upgrade.
Yes — Helium 10 works in Safari through the web app, but there is no Safari extension. Here’s what still works, what you miss, and the best workaround.
The Helium 10 blog is a free educational hub written largely by working Amazon sellers, covering product research, listing optimization, and PPC. Here is what it publishes, who writes it, and how it compares to Jungle Scout's blog.
Helium 10 supports Amazon Brazil through Cerebro, Magnet, Black Box, Keyword Tracker, Keyword Manager and Xray. Here is what works, what is still missing, and how to connect your Amazon.com.br account.
Helium 10 supports over 30 Amazon marketplaces plus Walmart. Here is exactly where it works, which tools you get in each region, and how to connect multiple marketplaces to your account.
Misspellinator surfaces the typo variations shoppers actually search on Amazon. Here is how to find them in three steps, and exactly where to add them in your listing.
Manny Coats and Guillermo Puyol founded Helium 10 in 2015, but neither owns it today. Here is the full ownership timeline, from the Assembly parent company to the Pacvue acquisition and CEO Bojan Gajic.
Refund Genie audits your FBA transactions for reimbursements Amazon never paid out, then hands you a report you can file in Seller Central. Here is how to run it, read the dashboard, and claim your money back.
Helium 10 builds its data from three sources: direct Amazon API connections, proprietary estimation algorithms, and anonymized user activity. Here's what each one powers and how accurate the numbers really are.
The Helium 10 questions Amazon sellers ask us most, answered plainly: what the suite covers, what the plans cost, how accurate the sales data is, and how to pay less for it.
Helium 10's QR code generator is free to start with, and the tracked version inside Portals records scans, devices, and locations. Here's how to create both types and use them to turn product inserts into revenue.
Helium 10 Seller Assistant is a free Chrome extension that sends Amazon review requests in bulk from inside Seller Central. Here is how to install it, use it and stay inside Amazon's review rules.
Helium 10’s Index Checker tells you in about 30 seconds whether your listing is indexed for a keyword. Here is how to run a check, read the three index types, and fix keywords Amazon refuses to index.
Helium 10 Academy is free Amazon seller training built around 100+ videos on the full Helium 10 tool suite. The only cost is an optional $77 certification exam.
The Helium 10 dashboard is a customizable command center for your Amazon business, pulling sales data, keyword rankings, and tool shortcuts into one view. Here is what each section shows and how to set it up.
Yes, you can use Helium 10 for dropshipping, and it’s one of the strongest toolkits for the job. Here’s how we use Black Box, Cerebro, the Alibaba integration and the Profitability Calculator to find products, vet suppliers and price for margin.
Helium 10 Magnet turns a single seed keyword into a full list of related Amazon search terms with volume, competition and Magnet IQ Score data. Here is how the tool works, what it costs, and when to use it instead of Cerebro.
Helium 10 Trendster shows how a product’s sales rank, price and Google search demand move across the year, so you can time sourcing and inventory instead of guessing. It is free on every Helium 10 plan, including the free tier.
Helium 10 supports Amazon Sweden, but the toolset is noticeably thinner than on Amazon US or UK. Here is what works on Amazon.se, what is missing, what it costs, and when an alternative makes more sense.
Yes, Helium 10 works for Walmart sellers. Here is what Xray, Cerebro, Magnet and Profits do on Walmart.com, what the plans cost, how to connect your account, and where the Walmart tools still fall short.
Helium 10 fully supports Amazon.nl sellers, though a few tools are limited compared to the US marketplace. Here is how to set it up, what it costs, and which features matter most for the Dutch market.
Helium 10 does offer an API, but only through the Enterprise Plan. Here is what it can automate, who it is built for, and how to get access.
Helium 10 fully supports Amazon France — connect your Amazon.fr account and almost every tool works on the French marketplace. Here is what works, what is missing, what it costs, and the best alternatives.
Helium 10 fully supports Amazon.co.uk, with every core tool working on UK marketplace data. Here is how to switch markets, which tools matter most, and how UK search volumes and prices really compare to the US.
Helium 10 is fully usable from Belgium, but there is no Amazon Belgium marketplace to connect to. Here is how Belgian sellers run it on Germany, France and the Netherlands instead.
Helium 10 works fully in Canada with complete Amazon.ca support. Here is how to sign up, connect Seller Central, which tools matter most, and what the plans cost in CAD.
Helium 10 works in Germany and supports Amazon.de with localized data and German keyword research. Here is which features work, which do not, how to connect your seller account, and what the plans cost.
The Helium 10 Starter Plan costs $39 per month and gives new sellers capped access to core tools like Xray, Cerebro, Magnet, and Scribbles. It is enough to learn the ropes and validate a first product, but the usage limits bite quickly once you scale.