Yes, Helium 10 works with Walmart sellers. The platform expanded beyond Amazon to include Walmart marketplace tools, giving sellers product research, keyword analysis, and performance tracking built specifically for Walmart.com — and you can grab the Helium 10 discount here before you sign up.

With over 100 million unique monthly visitors to Walmart.com but only around 100,000 third-party sellers, the opportunity is massive. Compare that to Amazon’s roughly 10 million sellers, and you’ll see why sellers are moving to Walmart with the right tools.

Does Helium 10 Work for Walmart Sellers?

Helium 10 is an all-in-one software suite for Amazon and Walmart sellers. The platform now offers several of its most popular tools to sellers on the Walmart Marketplace, letting e-commerce businesses expand beyond Amazon.

All of Helium 10’s Free, Starter, and Platinum plans come with limited access to the new software for Walmart.com sellers. For unlimited access, Helium 10 offers a 30-day risk-free trial of the Diamond Plan.

Key Differences: Helium 10 for Walmart vs. Amazon

The core functionality stays consistent across platforms, but there are notable differences in how you should use the tools. Some sellers assume they can reuse the same keywords that work on Amazon — that simply isn’t the case.

Amazon customers search more long-tail keywords, while Walmart customers tend to search more generally. Walmart shoppers lean on broader, more generic terms, so the platform demands a different keyword strategy altogether.

Cerebro for Walmart is also currently in Beta mode. Helium 10 is devoting significant resources to expanding its software for Walmart sellers, but during this Beta period users are encouraged to treat the accompanying Amazon data as a valuable comparison point for the newer Walmart data.

Why Use Helium 10 for Your Walmart Store?

The numbers speak for themselves. With over 100 million unique visitors per month and only 100,000 third-party sellers, the chance to turn a profit on Walmart.com and establish yourself on a platform that size is too big to ignore.

Getting started doesn’t require a big investment either. You can start selling at no extra cost, since the Free, Starter, and Platinum plans all include limited access to the Walmart tools.

The platform provides data and insights tailored to Walmart’s algorithm and customer base, which helps you make smarter calls on product launches, pricing, and marketing.

Core Helium 10 Tools for Walmart Marketplace

Helium 10 delivers Walmart insights through three groups of tools:

Xray — the Walmart.com browser extension and search volume tool
Cerebro & Magnet — the Walmart.com search term tool duo
Profits — the mini-suite of Walmart.com analytics tools

Xray for Walmart: Product Research

Xray – Product Research, inside the Helium 10 Chrome Extension, gives Amazon and Walmart sellers a bird’s-eye view of a market as they browse. This free tool puts marketplace data in front of you instantly.

With Xray you can compare Walmart data directly against other marketplaces like Amazon. The tool also surfaces profitable keywords tied to specific listings and helps you find product sources and manufacturers on Alibaba — all from inside your browser.

The success score gives you a quick read on whether a product is worth your time and money. It’s a conservative metric, but it helps you prioritize the most promising opportunities.

For more on getting the most out of keyword research, see our comprehensive Helium 10 Magnet guide.

Cerebro for Walmart: Keyword Strategy

Cerebro, Helium 10’s reverse product research tool, lets Walmart sellers run competitor keyword research on Walmart. You reverse-engineer your competitors’ keyword strategies and feed what you learn back into your own listings.

Cerebro reveals the exact keywords competitors rank for, along with search volume data, competition levels, and ranking positions. Reverse product ID searches show you every keyword your competitors are indexing for on the Walmart Marketplace — which also makes Cerebro (with Magnet) the fastest way to build a relevant keyword list for sponsored ads.

Advanced filters let you narrow the list to the keywords with the highest potential for your products. Filter by search volume, competition level, or which keywords are driving the most sales for competitors.

Magnet for Walmart: Keyword Discovery

Magnet is available across more than a dozen international marketplaces within the Amazon ecosystem as well as to US Walmart sellers. It works in the opposite direction to Cerebro: instead of starting with competitor products, you start with seed keywords.

Think of it as your keyword expansion tool. Enter a basic search term and Magnet generates hundreds of related keywords with search volume estimates, competition data, and opportunity scores. The Magnet Score points you to keywords with decent search volume but lower competition — the sweet spot for new sellers.

Magnet also provides Walmart-specific search volume data, so you target keywords that actually drive sales rather than just traffic.

Understanding Helium 10 Walmart Pricing

Helium 10 costs anywhere from $29 – $229 per month on an annual plan, or $39 – $279 per month on the monthly plan, depending on the package level. You can also sign up for free to get an inside look at the account.

Available Plans for Walmart Users

Here’s what each plan offers Walmart sellers:

Free Plan: Limited access to Walmart tools with basic functionality. Good for testing the waters before committing to a paid plan.

Starter Plan ($39/month): Built for sellers taking their first steps or still early in their journey. You get the core suite of tools with some usage limits — a solid option if you want to explore the platform without a significant upfront investment.

Platinum Plan ($99/month): Expands on the Starter Plan with greater flexibility and a more comprehensive tool set. Connect up to 2 Amazon Seller Central or Walmart accounts.

Diamond Plan ($279/month): The full Helium 10 experience, aimed at serious sellers ready to scale. Includes everything in Platinum plus advanced tools and resources.

For a detailed breakdown and feature comparisons, see our complete Helium 10 pricing guide, the Starter vs Platinum plan comparison, or the A La Carte plan options.

Is There a Free Trial or Version?

If you want to try the suite first, Helium 10 offers a free plan that gives new users a taste of what’s on offer — a limited, free version of most Helium 10 tools.

The free plan includes limited access to key tools, such as Cerebro twice a day to track up to 20 keywords. That’s enough to test whether Helium 10’s approach fits your Walmart business before you upgrade.

You can also download the Chrome Extension for free and start pulling data from Amazon or Walmart straight away. The free extension alone carries real value, putting product research data in front of you while you browse Walmart.com.

Getting Started: Connecting Helium 10 to Walmart

Setting up Helium 10 for your Walmart business is straightforward, but a few configuration steps make a difference to the results you get.

Step-by-Step Walmart Account Integration

Sign up for your Helium 10 account and verify your email address.
Navigate to your account settings and select “Marketplaces”.
Choose “Walmart” from the available marketplace options.
Enter your Walmart Seller Central credentials to authorize the connection.
Allow Helium 10 to access your Walmart sales data and inventory information.
Configure your data sync preferences and notification settings.

The integration typically takes a few minutes. Once it’s complete, you get a Walmart-specific dashboard with real-time performance metrics.

Using the Helium 10 Chrome Extension for Walmart

The free Chrome extension is your gateway to instant Walmart marketplace insights, and in our experience it’s the strongest extension on the market thanks to the sheer breadth of information it surfaces. It handles product research, supplier discovery, sales estimates, profitability calculations, and review analysis, and it includes an ASIN grabber and product inventory levels.

Once installed, the extension activates automatically when you browse Walmart.com, overlaying data including:

Product sales estimates and revenue potential
Competitor analysis and market saturation data
Keyword opportunities and search volume information
Profit margin calculations and FBA fee estimates

Because it works across both Amazon and Walmart, you can compare opportunities between platforms instantly. Weighing up other options? Read our detailed Helium 10 vs Jungle Scout comparison.

What Walmart-Specific Features Are Included?

Helium 10 has built several features specifically around Walmart’s selling environment and customer behavior.

Profits Dashboard for Walmart Analytics

Profits pulls accurate product sales data into one dashboard. It’s a must-have for Amazon or Walmart sellers who want to scale.

Profits shows orders placed, units sold, promotions, refunds, revenue, profit, margin, and overall cost for every product you sell. That tells you which products are genuinely profitable and which need a new strategy — or need to leave your product line.

The Walmart-specific Profits dashboard includes:

Real-time sales tracking and revenue analysis
Profit margin calculations including Walmart fees
Inventory management and restock recommendations
Performance comparison across different time periods

The Insights Dashboard sits alongside it, synthesizing a wide range of critical business data so sellers can make data-driven decisions on both Amazon and Walmart. A clearer read on customer behavior, market trends, and sales patterns helps you optimize pricing, spot best-selling products worth pursuing, and use advertising more effectively.

Listing Optimization Tools for Walmart

Walmart’s listing requirements differ significantly from Amazon’s, and Helium 10 provides specialized tools to help you optimize for Walmart’s algorithm. A poorly structured Walmart listing can drag down your Listing Quality Score (LQS), which affects your product’s rank. According to Walmart’s knowledge base, the way you write your listing also affects how you show up in search engines like Google, Bing, or Yahoo.

The platform provides Walmart-specific guidance for:

Title optimization within Walmart’s character limits
Key features formatting for maximum visibility
Description length and content optimization
Image requirements and best practices

In general, Walmart recommends 50-75 characters for the product title, 80 characters per key feature (these appear as bullets on your product page), and a minimum of 150 words in the description. There’s no maximum word limit on the description, so extra information can go there. These are general guidelines and vary by product category, so check the limits before you write your listing copy.

Is Helium 10 Worth It for Walmart Sellers?

The value depends on your business stage, your goals, and how committed you are to the platform.

Benefits for New Walmart Sellers

If you’re just starting on Walmart, Helium 10 gives you a head start. Launching on Walmart is easier not only because of the limited competition, but because generic products succeed there — the same products are far too saturated on Amazon.

New sellers benefit from:

Comprehensive market research to identify profitable niches
Competitor analysis to understand what’s already working
Keyword research tailored to Walmart’s search behavior
Free tools that provide immediate value without upfront investment

The free Chrome extension alone can save you from costly mistakes by validating a market before you commit to a product.

Advantages for Established Walmart Businesses

Experienced sellers get the most out of Helium 10 when scaling and optimizing existing operations. It saves time by presenting a centralized view of the data points and metrics behind key decisions. The dashboard also lets you automate tasks and stay on top of market developments, so less manual analysis means more efficient operations and faster growth.

Advanced features like the Insights Dashboard add personalized recommendations for improving performance, identifying trending products, and optimizing ad spend.

Limitations: What’s Missing for Walmart?

The Walmart tools are powerful, but they aren’t yet at parity with the Amazon side. Cerebro for Walmart remains in Beta, and Helium 10 recommends using the accompanying Amazon data as a comparison point while that testing period continues.

Current limitations include:

Some advanced PPC management features are still being developed
Historical data is more limited compared to the Amazon tools
Certain automation features aren’t yet available for Walmart
Beta status means some tools may have occasional data inconsistencies

There’s also a gate before any of this matters: the hardest part of selling on Walmart is getting approved in the first place. Walmart only approves proven e-commerce sellers. Once you’re in, it can be very lucrative — far fewer sellers, still plenty of customers.

Helium 10 continues to invest heavily in its Walmart capabilities, with regular updates closing these gaps.

Exploring alternatives? Read our Helium 10 vs Keepa comparison, or check whether Helium 10’s data accuracy meets your standards.

The Bottom Line

Helium 10 for Walmart is a real opportunity for sellers diversifying beyond Amazon or tapping into Walmart’s customer base while competition is still thin. Some features are still in development, but the core tools deliver substantial value for new and experienced Walmart sellers alike.

The mix of free tools like the Chrome extension and comprehensive paid features keeps it accessible at any stage. With over 100 million unique monthly visitors to Walmart.com against roughly 100,000 third-party sellers — compared to Amazon’s roughly 10 million sellers — the math is hard to argue with.

Our advice: start with the free Chrome extension to test the waters, then upgrade to a paid plan as your business grows. Before you do, check our Helium 10 coupon code guide and the Platinum plan benefits to see which tier fits your Walmart business.