Helium 10 Starter vs Platinum: Detailed Comparison (2026)

Helium 10’s Starter plan ($39/month) covers basic product and keyword research, while Platinum ($99/month) adds the keyword trackers, Insights Dashboard, and operations tools that growing sellers rely on. Below we compare every feature category, the pricing, and who each plan actually suits — and if you already know which one you want, you can grab our Helium 10 discount here.

Helium 10 Starter vs Platinum Features Comparison

Both plans give you a slice of Helium 10’s toolset, but there are notable differences in functionality and limits. Here’s each feature category in detail.

Product Research

Product research is where most Amazon FBA businesses start, and Helium 10’s tools make it easier to identify profitable products to sell. Here’s how the two plans compare:

Tool	Starter	Platinum
Black Box	Limited	Available
Xray	Available	Available
Xray for Walmart	Limited	Limited
Review Insights	Available	Available
Product Launchpad	Limited	Up to 2,000 ideas

Summary: Platinum gives you deeper access to Black Box and Product Launchpad, which are essential for finding new product ideas and assessing market trends. Starter includes basic functionality — helpful for beginners, but limiting once you need more advanced product discovery.

Keyword Research

Effective keyword research is key to boosting product visibility. Helium 10’s tools help uncover high-performing keywords, but each plan offers different access levels:

Tool	Starter	Platinum
Cerebro	Limited	Available
Cerebro for Walmart	Limited	Available
Magnet	Limited	Available
Magnet for Walmart	Limited	Available
Xray Keywords	5 uses	Available
Keyword Sales	Not Available	Available
Advanced Brand Analytics	Not Available	Available

Summary: Platinum provides full access to advanced tools such as Keyword Sales and Advanced Brand Analytics, making it the pick for sellers who need comprehensive keyword insights. Starter includes the essential tools but caps how often you can use them, so it suits basic keyword research only.

Advertising

Helium 10’s specialized advertising tools sit above both of these tiers — they are not included in Starter or Platinum.

To run and manage ads inside Helium 10, you need the Diamond plan, which unlocks Adtomic, an AI-driven advertising automation tool. That matters if you’re scaling ad spend and want to maximize return on it.

Insights Dashboard

Monitoring performance metrics is critical for decision-making. Helium 10’s Insights Dashboard provides that analytics layer, but it’s accessible only on Platinum and higher:

Feature	Starter	Platinum
Dashboard Access	Not Available	Available
My Products	Not Available	20 ASINs
Insights & Recommendations	Not Available	Not Available

Summary: Platinum users get the Insights Dashboard for tracking up to 20 ASINs, which is useful if you want a deeper look at product performance. Starter lacks this feature entirely, so it’s a poor fit for sellers who need detailed analytics.

Analytics Tools

Analytics tools are essential for tracking keyword performance, market trends, and profit margins. Here’s what each plan includes:

Tool	Starter	Platinum
Keyword Tracker	Not Available	500 Keywords
Keyword Tracker for Walmart	Not Available	100 Keywords
Market Tracker	Up to 1 Market	Up to 3 Markets
Profits	Available	Available
Profits for Walmart	Limited	Limited

Summary: Platinum provides a far more comprehensive set of tools, including Keyword Tracker and Market Tracker, which are what you need to analyze product and market trends. Starter offers some basic analytics but will frustrate sellers who want in-depth tracking.

Listing Optimization

Listing optimization helps increase product visibility and improve conversion rates. Helium 10 offers several tools for this, with different usage limits per plan:

Tool	Starter	Platinum
Frankenstein	Limited	Available
Scribbles	Limited	Available
Listing Analyzer	2 uses	50 uses
Listing Builder	Limited (No Amazon Sync)	Limited

Summary: Platinum offers extensive access to tools like Listing Analyzer, which suits sellers managing multiple products. Starter’s limited access works for learning and testing, but you’ll need an upgrade to scale effectively.

Operations

Helium 10’s operational tools automate and streamline tasks like inventory tracking and customer follow-ups. Platinum unlocks several that Starter users never see:

Tool	Starter	Platinum
Alerts	2 Products	20 Products
Refund Genie	Not Available	Available
Follow-Up	Not Available	5,000 Emails
Inventory Management	Limited	Up to 40 SKUs
Business Valuation	Not Available	Not Available

Summary: Platinum provides far more functionality for operational tasks, from tracking inventory across multiple SKUs to sending automated follow-up emails. Starter’s operational features are thin for a growing business.

Learning Resources

Helium 10 also bundles training material to help sellers build skills and stay current on ecommerce trends:

Resource	Starter	Platinum
Freedom Ticket	Available	Available
Amazon PPC Academy	Not Available	With token connected
Exit Ticket	Not Available	Not Available

Summary: Both plans include access to Freedom Ticket, which covers essential Amazon selling strategies. Platinum adds Amazon PPC Academy, worth having if you want to sharpen your advertising skills.

Helium 10 Starter vs Platinum Pricing Comparison

Helium 10 prices both plans monthly or annually, and annual billing is the cheaper route:

Plan	Monthly Price	Annual Price (Monthly Equivalent)
Starter	$39	$29
Platinum	$99	$79

Annual billing saves more over the long run, so it’s the better option once you’re committed. You can also stack our discount codes AMZTOOLSET10 (10% off lifetime) or AMZTOOLSET20 (20% off for 6 months).

Who Should Get Starter vs Who Should Get Platinum?

Each plan serves a different type of Amazon seller:

• Starter plan: Best for beginners or casual sellers who want basic product and keyword research without a large financial commitment. It’s a solid starting point, but the limits will push you to upgrade as your business grows.
• Platinum plan: Best for sellers scaling up, thanks to the advanced research, optimization, and analytics features. The extra tool access and data support a far more complete approach to Amazon selling.

How Do You Subscribe to Starter or Platinum Plan?

Visit the Helium 10 pricing page, choose your plan, apply any discount codes, select monthly or annual billing, and complete the sign-up. Step by step:

1. Go to Helium 10’s pricing page.
2. Review each plan’s overview to see which fits your needs.
3. Apply discount codes (AMZTOOLSET10 for 10% off lifetime, or AMZTOOLSET20 for 20% off for 6 months).
4. Select monthly or annual billing — annual saves you more in the long term.
5. Click “Buy Now” on your chosen plan.
6. Sign up for a Helium 10 account and complete the payment process.

That’s it — you’re subscribed to Starter or Platinum, with the savings already applied.

What Other Helium 10 Plans Are Available Beyond Starter and Platinum?

Beyond these two, Helium 10 offers several other plans for different needs and budgets:

• Diamond plan: Starting at $279 per month, with the full range of tools and features, including Adtomic for Amazon advertising.
• Supercharge Your Brand plan: A custom plan with all Diamond features plus advanced tools for large brands (custom pricing).
• A La Carte plan: Free plan users can add individual tools via the A La Carte plan and pay only for what they need. Ideal if you want a handful of tools and prefer flexibility — prices vary by tool.
• Enterprise plan: Built for large brands and agencies, with custom pricing and flexible solutions for complex requirements.

Each of these adds something specific: more user seats, advanced analytics, or full advertising support.

Helium 10 Starter vs Platinum – Which Plan Is Better?