Helium 10’s QR code generator is free to start with, and the tracked version inside Portals turns ordinary product inserts into measurable traffic. If you want the tracking, analytics, and branded codes that come with a paid plan, you can grab 20% off Helium 10 here — if not, the free creator still covers the basics.

Here’s everything you need to know about creating and using Helium 10 QR codes to grow your Amazon business in 2026.

What is the Helium 10 QR Code Generator?

The Helium 10 QR code generator creates QR codes for your Portals, product inserts, or digital ads. Think of it as a bridge between your physical products and your digital marketing funnel. When customers scan, they can land on Amazon product pages, custom landing pages, email signup forms, or discount offers.

You can point traffic wherever you want, and dynamic QR codes can be edited in real time, so you won’t lose customers if you decide to change your site later. That flexibility is huge: you can switch from promoting one product to another without reprinting thousands of inserts.

The tool also handles URL shortening automatically, which keeps your links cleaner and more professional. You can also customize the code with your brand colors and logo to keep branding consistent.

Free vs. Paid QR Codes: What’s the Difference?

Helium 10 offers two ways to create QR codes — a standalone free version and an advanced version through their Portals tool. The difference isn’t just price; it’s functionality and data insights.

The Free QR Code Creator

Your first QR code is completely free, and there’s no need to re-register, so your data can be safely stored and accessed whenever you need it. Enter any URL, customize the appearance, and download your QR code.

The catch: you can’t track scans, see where your traffic comes from, or gather analytics about user behavior. It’s essentially a set-it-and-forget-it solution.

QR Codes Inside Helium 10 Portals

The Portals version transforms QR codes into powerful marketing tools. With tracked URLs, Portals keeps track of QR code scans, shortened URL statistics, scanned devices, and locations. That data shows which product inserts perform best, when customers are most likely to scan, and what devices they’re using.

You also get three QR code types:

Portal Link — links to an existing Portal page
Tracked URL — links to any URL with full analytics
Untracked URL — links to any URL without tracking

How to Create a Helium 10 QR Code (Step-by-Step)

The process varies depending on whether you’re using the free tool or Portals. Both are straightforward, but the Portals version offers more customization options.

Creating a Free, Untracked QR Code

Navigate to the QR Code Creator page in your Helium 10 account
Enter your target URL in the designated field
Click the blue “Create Your QR Code” button
Customize your design by selecting colors and adding your logo
Click “Save and Finish” to download your QR code

The entire process takes under two minutes. You get a high-resolution image file that’s ready for printing on product inserts, business cards, or marketing materials.

Creating a Tracked QR Code with Portals

From the Helium 10 dashboard, open Portals — either the Portals tab at the top or under the Marketing tab in the left menu
Use the left menu link to open the QR Codes window
Click the “New QR Code” button
Name your code in the QR CODE NAME field — naming it after the URL makes it easier to identify later
Choose your QR code type: Portal Link, Tracked URL, or Untracked URL
Configure your URL settings and click “Save & Continue”
Optionally customize the design — add your logo, change colors, adjust dot scale, reposition elements — then click “Save & Finish”

Always test your QR code before you use it. If you added background images or reduced the dot scale, the code may not scan properly.

Smart Ways to Use QR Codes for Your Amazon Business

QR codes aren’t just about driving traffic — they create a complete customer journey that maximizes lifetime value. These are the most effective strategies Amazon sellers use.

Drive Product Reviews & Feedback

Instead of hoping customers leave reviews naturally, use QR codes to guide them through the process. Create a Portal landing page that thanks customers for their purchase, then give them a direct link to leave a review on Amazon.

You can also collect feedback before they reach Amazon. Set up a simple form asking about their experience, then redirect satisfied customers to Amazon reviews while addressing concerns from unhappy customers privately.

Build an Off-Amazon Email List

Your Amazon customers don’t belong to you — they belong to Amazon. QR codes help you change that by building your own email list. Offer exclusive discounts, early access to new products, or helpful content in exchange for email addresses.

This strategy is powerful because it lets you market to customers directly without paying Amazon’s advertising fees. You can promote new products, cross-sell related items, or drive traffic to your own website.

Offer Discounts on Future Purchases

Create a customer retention loop by offering discounts on complementary products. If someone buys your phone case, offer 15% off your screen protector. If they buy your kitchen gadget, promote your recipe book or accessories.

The key is relevance — don’t just promote random products. Use the data from Portals to see which offers convert best, then double down on what works.

Helium 10 QR Code Limits by Plan

QR code access varies significantly across Helium 10’s pricing tiers. Understanding these limits helps you choose the right plan.

Plan	Price	QR code access
Free	Free	Basic QR code generator with no tracking. Perfect for testing or simple use cases.
Starter	$29/month	Limited Portals access, but specific QR code limits aren’t detailed in the official documentation.
Platinum	$79/month	Fuller access to Portals features.
Diamond	$229/month	Helium 10’s most comprehensive plan, with maximum QR code allowances and full Portals functionality.

Based on competitor analysis, typical limits are around 1 code for Starter, 10 codes for Platinum, and 40+ codes for Diamond — but verify the current limits when you sign up. For detailed QR code limits, check the current Helium 10 pricing breakdown.

Is the Portals QR Code Feature Worth It?

The answer depends on how seriously you take customer lifetime value and data-driven marketing. If you’re just starting out or have a simple business model, the free QR code generator might be sufficient.

Portals becomes invaluable when you want to:

Track which product inserts generate the most engagement
A/B test different offers and landing pages
Build detailed customer profiles based on scan behavior
Create sophisticated marketing funnels that increase repeat purchases

The tracking data alone can pay for the subscription. Knowing that 80% of your scans come from one product line might lead you to focus your marketing budget there. Discovering that customers scan most often on weekends could help you time your promotions better.

For sellers doing over $10,000/month in revenue, the insights from Portals typically justify the cost. To work out which tier fits, see our Starter vs Platinum comparison and Platinum vs Diamond breakdown, or the Diamond plan details if you want the top tier. If you only need specific tools, the à la carte options are worth a look.

Turn Product Inserts Into Revenue Generators

QR codes aren’t just a nice-to-have feature — they’re a direct line to increased customer lifetime value. Whether you start with the free version to test the waters or jump into Portals for full tracking, the key is getting started.

The most successful Amazon sellers use QR codes strategically, not randomly. They test different offers, track what works, and continuously optimize their approach. With Helium 10’s tools, you have everything you need to turn a simple product insert into a powerful marketing asset.

Before you subscribe, grab our exclusive Helium 10 coupon codes for maximum savings. And for comprehensive training on using these tools effectively, explore the Helium 10 Academy resources that come with your subscription.