Platinum is the right plan for most solo Amazon sellers. Diamond earns its price once you are running a team, a bigger catalog, or serious PPC. Both plans share the same core toolkit — they are simply built for different stages of your business, and if you already know which one you want, grab the Helium 10 discount here.

Platinum starts at $99/month and gives you everything to launch and grow your first product. Diamond, at $279/month, adds advanced features to scale faster and manage bigger operations. Below we break down where the limits actually differ and which plan fits your goals, budget, and current selling stage.

Platinum vs Diamond: At a Glance

The key difference boils down to scale and sophistication. The Platinum plan is Helium 10’s most popular single-user plan, giving you the tools to build and scale your e-commerce business. The Diamond plan expands the features of Platinum even further and caters to expert sellers looking to stay competitive in the marketplace.

Diamond users get double the keyword tracking capacity, triple the email automation limits, and exclusive access to Helium 10 Ads. You also get multi-user access and priority training that Platinum simply doesn’t offer.

Feature	Platinum	Diamond
Monthly Price	$99/month (or $79/month annually)	$279/month (or $229/month annually)
Keyword Tracking	2,500 keywords	5,000 keywords
Connected Accounts	2 tokens	10 tokens
Follow-Up Emails	5,000/month	15,000/month
Multi-User Access	No	Yes (5 users)
Helium 10 Ads	Limited	Full access

Core Feature Comparison: What Are the Key Differences?

Both plans share the same foundational tools, but with dramatically different usage limits and capabilities.

Product Research & Keyword Tool Limits

Keyword research limits are identical on both plans: 150 uses per day for Magnet and 250 uses per day for Cerebro. So while there is no extra capacity on Diamond, both plans are generous for keyword discovery and reverse ASIN lookups.

Xray, Helium 10’s Chrome extension, remains a standout — and it is unlimited on both plans. It pulls real-time data across over 450 million products, showing estimated monthly sales, BSR, listing age, size tier, and more.

One key difference? Walmart support. Amazon sellers get full tool access on both plans, but Walmart functionality is limited on Platinum and only fully unlocked on Diamond — something to weigh if you sell on both platforms.

Listing Optimization & Operations Tool Access

This is where Diamond starts flexing its muscles. Diamond provides 200 products for Alerts compared to Platinum’s 20 products, and inventory management covers up to 40 SKUs on Platinum while Diamond offers unlimited.

The Index Checker tool gets 150 monthly uses on Platinum versus 300 on Diamond. For sellers managing dozens of products, that gap becomes critical for maintaining proper keyword indexing across your catalog.

Email automation through Follow-Up explodes from 5,000 monthly emails on Platinum to 15,000 on Diamond. That is triple the customer communication capacity — essential for building long-term buyer relationships and generating reviews.

Analytics, Marketing & Multi-User Capabilities

Diamond allows tracking up to 5,000 keywords and monitoring multiple markets, so you can stay on top of rankings and competitors across regions. Platinum users get half that keyword tracking capacity at 2,500.

Multi-user access is the real dividing line. Diamond supports up to 5 team members, which makes it the obvious pick for agencies or sellers working with virtual assistants.

Diamond also includes $5,000 in free monthly ad spend through the Helium 10 Ads platform, with a 2% fee applied to any spend beyond that limit. Platinum users get up to $1,000 in monthly ad spend free before the same 2% fee kicks in.

Diamond unlocks full access to Helium 10 Ads, with advanced PPC automation and precise campaign controls. Platinum users still get AI-powered advertising support, but with limited functionality — fine for simpler campaigns or sellers just getting started with Amazon PPC.

Pricing: Platinum vs Diamond Cost Breakdown

The pricing gap between these plans isn’t just about monthly fees — it is about value per feature and long-term ROI for your business.

Helium 10 Platinum vs Diamond Pricing Comparison

Monthly and Annual Subscription Fees

Platinum costs $99/month or $79/month billed annually, while Diamond runs $279/month or $229/month billed annually. That annual discount saves you $240 on Platinum and $600 on Diamond.

The monthly difference of $150-200 between plans might look steep, but consider this: Diamond’s keyword tracking alone (5,000 vs 2,500) could surface enough profitable keywords to justify the upgrade through increased sales.

For detailed pricing analysis across all plans, see our comprehensive Helium 10 pricing guide.

Helium 10 Discount Codes: Saving on Your Plan

Smart sellers know how to stack savings. Use the code REVENUEGEEKS10 to get 10% off every month, or REVENUEGEEKS20 for 20% off your first 6 months on either the Platinum or Diamond plan. Just apply the code at checkout to lock in your discount.

For the latest discount opportunities, visit our Helium 10 coupon code page to maximize your savings on either plan.

Making Your Choice: Platinum or Diamond?

The right plan depends entirely on where you are in your Amazon journey and what you are trying to achieve. Here are the specific scenarios where each plan shines.

Choose Platinum If…

Platinum hits the sweet spot for growing sellers who need serious tools without enterprise-level complexity. This tier is the ideal starting point for committed Amazon entrepreneurs — Helium 10 built this cost-effective option with both ambitious newcomers and established sellers in mind.

Pick Platinum when you are:

Managing 1-20 products
Selling primarily on Amazon, not multi-channel
Working solo or with minimal team support
Budget-conscious but still after premium features

The 2,500 keyword tracking limit works great for most single-product sellers and small catalogs. At $79/month annually, it delivers incredible value compared to piecing together individual tools from different providers.

Comparing Platinum to Helium 10’s entry-level option? Read our Starter vs Platinum comparison to see why the upgrade usually pays for itself.

Choose Diamond If…

The Diamond plan equips you with the most powerful set of tools available to compete in the Amazon marketplace. It is the choice for sellers who are serious about building a thriving, sustainable e-commerce business.

Diamond becomes essential when you are:

Tracking 50+ products
Managing multiple Amazon or Walmart accounts
Running a team that needs collaborative access
Expanding to Walmart alongside Amazon — Diamond supports 10 connected accounts versus Platinum’s 2

The 5,000 keyword tracking capacity and 15,000 monthly emails support serious scale. Diamond’s exclusive perks help too: free access to premier Amazon PPC tool Helium 10 Ads, plus monthly expert training sessions that can justify the price difference through improved campaign performance.

For a deep dive into Diamond’s advanced capabilities, read our detailed Helium 10 Diamond plan review.

Ready to Choose?

Choosing between Platinum and Diamond comes down to your current business size and growth ambitions. Platinum members get full access to Profits, Xray, and Freedom Ticket, and this upgrade from the free plan is what lets new users connect their Amazon Seller Central account to Helium 10 — perfect for sellers ready to get serious about their business.

For growing businesses hitting Platinum’s limits, Diamond removes the constraints holding back your expansion. The investment in upgraded features, team access, and advanced advertising tools typically pays for itself through increased sales and operational efficiency.